Your Website, and Where I’d Love to Take It Next

You asked to take the investment options off the Services page and move them into the FAQ, and I think that’s a lovely instinct. Tucking it into the FAQ keeps the Services page feeling calm and design-forward. I’m fully on board with moving where it lives.

The one thing I’d ask us to keep is an actual number in that FAQ answer, even a soft “projects typically begin around…” So the range is still there, just framed more like gentle guidance than a price list.

A couple of sources I leaned on: Why Isn’t Your Website Priced? and Pricing Transparency for Professional Services.

This is the one I want to make sure I understand before I touch anything, because there are two very different versions of it in my head and I want to build the one you actually mean.

When you say “remove full-service,” do you mean you want to stop offering it altogether, or do you mean you’d like to fold it under a broader “Interior Design” heading that covers new builds and renovations? The second one is just a naming change, and I’m happy to do it right away.

You mentioned keeping the “get in touch” button only on the Process page and the Inquire page, and removing it everywhere else. I’d love to gently push back on most of this, and I did my homework before saying so.

Your About and Projects pages are actually where people fall for you. Someone who just read your story or scrolled through your portfolio is the most ready-to-reach-out visitor you have. If there’s no gentle next step waiting for them right there, they hit a wall at the exact moment they were feeling it.

Sources I looked at: 15 CTA Best Practices and 10 Call to Action Best Practices.

You mentioned wanting to take the process section off the Services page altogether. Before I touch anything here, I’d really love to understand what’s behind it. Is the page starting to feel too long? Does it feel repetitive next to your dedicated Process page? Something else entirely? Your reasoning genuinely changes what the right fix is, so I’d rather hear it first than guess.

I’ll be honest with you: of everything in this note, removing it completely is the one change I’d gently but firmly steer us away from. When someone is deciding whether to hire you, “what is it actually like to work with her?” is one of the loudest questions in their head, and your process is what answers it, right there on the page where they’re making up their mind. Take it out entirely and we’re asking them to go hunting for that reassurance, and most people simply won’t.

Sources I looked at: Nielsen Norman Group on progressive disclosure and reducing cognitive load.

I’d love to get a clean yes from you on how the pages are organized, so our revision time goes into making things beautiful rather than rearranging the map. A few quick ones I’ll walk you through live:

• Keeping Process, FAQ, and Inquire as their own pages.
• Splitting your Projects into Residential and Boutique Hospitality (this one depends on the hospitality images, more on that below).
• The final order and labels in your navigation, so it feels balanced and easy to move through.
• The two-group Services structure, which ties back to question 2.

Two visual things I’d love to settle together on the call, since they’re so much faster to agree on when we’re both looking at the same screen than through back-and-forth comments.

• The soft, warm off-white palette, which matches exactly what you told me you wanted: light, airy, minimal, letting your portfolio carry the color.
• The thin, quiet divider lines, so every section and accordion feels consistent and calm.

I’ll have your favorite reference sites open alongside your draft, so “soft and airy” becomes something specific we both agree on, rather than a feeling we’re each guessing at.

A few quick things so we can finalize your About page in this round.

• Using a warm photo of you as the centerpiece, since people really do connect with a face on a designer’s story page.
• Your gold sunburst logo is staying exactly as it is. It’s yours, and it’s lovely.
• One idea I’m excited to show you: instead of dropping your logo in as a flat, simple image, I’d love to present it as a styled mockup. Think of it set into the design the way a real brand would present its mark, so it feels polished and elevated while still staying true to your aesthetic. I’ll bring a sample to the call so you can see the difference side by side.

You’ve already sent me so much, including your testimonials and your project titles, so thank you for that. There are just two image sets I’m still waiting on to wrap things up:

• Your boutique hospitality images. I’ll need these before we can confidently give hospitality its own category in your Projects (that’s the item from the structure section).
• The “before” images for your individual project galleries, so we can show off those transformations properly.

Whenever you have a moment to gather those, I’ll take it from there.